About

About Us

Our History

Our company is family owned by Ellert Vigfusson (Elli) and his family. The family have been in the Seafood business since 1986 when they owned and operated a fishing boat in Iceland and fished from a small fishing village, Stykkisholmur, on the west coast of Iceland.

We are dedicated to provide to you Icelandic fish of highest quality in consumer packaging delivered to your door. You can be sure there are no additives added and the fish is as pure as it was in the pristine waters of Iceland.

Our Products

We are proud of our products, they are high quality with no additives. Our raw material receives the best handling possible from the very first step, which results in an outstanding product.

All products from Pure Iceland Seafood are fished by Icelandic fishermen, processed in an Icelandic facility and sold by Icelanders.

Our products are clean and fresh quality product with nothing added. The packaging is also very convenient for both individuals as well as families because every piece is individually packed. We flash freeze our product as soon as possible after it is caught to make sure that we serve quality product to our customers and our selves. We are an Icelandic Company and you can be sure that our fish is from Iceland.

Secure Payments

We use Valitor's efficient and secure payment. You can pay with credit cards from Visa and Mastercard.

Support

Please let us know if you have any comments or questions!